BoardGameGeek thumbs on Epoch box image: 12.BoardGameGeek fans/subscribers (of Epoch): 36/72.YouTube subscribers (or podcast/blog): very few.Without the combination of those two crowds, a project–even an extremely well-constructed project–can flounder the first few days and fail as a result.īased on the numbers Marc shared with me, it’s that second type of crowd I think he missed out on.

I think this helps to avoid making people think that a project isn’t worthy of backing because “no one is talking about it.” I also think there’s a second type of crowd: People who don’t know much about your product, but they’re at least aware that it exists. That crowd is your foundation–they make the project more appealing to other backers. The core of this idea is that the vast majority of creators need an existing crowd of people who are eager to back their project the day it launches on Kickstarter. When Marc eventually cancelled the project so he could focus on gathering feedback and relaunching ( July 11 relaunch), I reached out to him with a theory: Is it possible that he simply didn’t have a big enough crowd before he launched? The campaign surprised me because it failed despite doing so many things well: The entire project page is a impeccably designed the reward levels are streamlined, reasonable and push backers towards the premium version the art direction is excellent. You might recall seeing it mentioned here, as the creator wrote a guest post about authenticity. The project was a board game called Epoch: The Awakening. I was recently surprised by a Kickstarter project that failed to fund.

Hidden colors 4 kickstarter